Craigies Farm
Client: Craigies Farm
Social Media, Copywriting & Competitive Analysis
2022-23
At Craigies Farm, every season tells a story — from the first flush of strawberries to the rustle of autumn leaves on a nature trail. I led the farm’s digital voice, shaping its blog and social platforms through SEO-optimized storytelling and data-driven strategy. By combining competitor analysis with real-time performance insights, I helped build a cohesive online presence that reflected Craigies’ family-friendly charm and commitment to local produce.
Harvesting stories...
...sowing engagement
Blending storytelling with seasonal strategy
Content creation at Craigies was grounded in rhythm — the rhythm of the seasons, the harvest, and the habits of its audience. I planned and executed content calendars aligned with seasonal events, local school holidays, and product launches. Whether crafting blog posts around recipe inspiration or sharing snapshots of strawberry picking and farm walks, each piece was tailored to encourage engagement and drive in-store visits.
CREATING APPETITE
THROUGH CONTENT
From homemade chutneys to crisp radishes fresh from the field, I brought Craigies’ produce to life with recipe-led content that invited audiences to cook, taste, and visit. This work didn’t just promote products — it built a deeper connection between the farm and its community. Through careful performance tracking, I continually adapted the strategy to spotlight what resonated most and to help turn casual scrollers into loyal customers.
